Client
Schwarzkopf Professional
Scope of Work:
Platforma administracyjna,
Aplikacja web,
Integracje z systemami kasowymI,
Aplikacja mobilna,
Project Goal
Increase sales of Schwarzkopf Professional products to partner salons.
Deepen hairstylists' loyalty to the brand and their engagement in recommending products to salon clients.
Create a new communication channel between the brand and salon owners.
Automate and enhance the effectiveness of the training department's work, increasing stylists' knowledge about brand products, hairstyling techniques, and new trends in the industry.
Provide access to training for clients who have not previously collaborated with the brand.
Strengthen the brand’s image as a business partner committed to the growth of its clients.
Approach
After completing the discovery phase, we conducted an analysis and summarized the collected information.
We developed the strategic framework for a loyalty program, incorporating mechanisms for managing product exclusions, categorizing and regionalizing participants, and segmenting them based on their actions.
We developed an administration platform, along with mobile and desktop applications.
Opracowaliśmy platformę administracyjną, aplikację mobilną i desktopową
Result:
Delivered a creator for predefined marketing scenarios for promotional campaigns and brand products, linked to the current product catalog and real-time inventory levels.
Designed and implemented a mobile application as an integral component of the platform.
Integrated the platform with SAP software, enabling daily updates of product databases, inventory levels, partner salon statuses, and invoice payments.
Designed and delivered IT infrastructure for the commercial contact center, marketing department, and partner hair salons.
Provided platform hosting and ongoing consulting for platform development.
