Client
Philip morris polska
Scope of Work
CMS SYSTEM,
Ux/ui,
Copywriting,
SAP integration
Project goal
Providing consumers with a unique shopping experience and permanently connecting them emotionally with the brand
Our concept
We have proposed a loyalty program consisting of:
Activating users to create shared value
Building an engaged community, accountability and brand credibility
Creating brand experiences (a holistic approach to consumer-brand interaction)
Constant and direct reinforcement of the existing brand message
Creating a place where participants will always find what is new and worthy of attention
Solution
We have comprehensively developed a new version of a private loyalty program
We conducted an audit of the existing product, both in terms of usability and the technologies used.
We’ve developed a low-hanging fruit solution concept and a long-term strategy for scaling the product in the future.
We have developed communication directions and prepared recommendations for the awards catalogue.
Based on previous analyses, we designed and implemented CMS modules tailored to the system’s needs.
We have designed an architecture that allows the user to easily navigate to the most important categories.
We’ve built newsletter templates that we’ve used to design and test hundreds of mailings and newsletters for thousands of users.
We have designed and tested hundreds of mailings and newsletters for thousands of users.
“I know that if we agree on a schedule and scope of work, it will be completed on time.”
MANAGER PMI
